A & L BMW
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Frequently Asked Questions


Why start a VIP program?
We started a VIP program to help better serve our customers.   To do this we have hired a concierge, installed a state-of-the-art car wash and now have guaranteed pick up and delivery service plus much more.

Who can become a VIP member? 
Anyone is capable of joining the program.  The pricing structure is more favorable to loyal A&L customers, but ANYONE can join. 

What is the pricing? 
Currently the pricing for a loyal A&L customer starts at $249 for a two-year subscription (that's about $10 a month).  For every year you want to add the price goes up $50 per year.  There are some additional charges for customers that have not purchased their vehicle at A&L and customers who live over 50 nautical miles from the dealership.  To subscribe or if you have any other pricing questions please call the VIP concierge at 412-373-6071 ext 6.

How about a renewal subscription?
For whatever term chosen for renewal we are offering a $100 discount. 

Many businesses have rewards and VIP programs that are free.  Why is A&L's a subscription service?
Excellent question. Although there are many companies that have free rewards programs the actual rewards they offer or how hard it is to earn those rewards isn't worth your time.  Aren't you tired of getting a $5 coupon in the mail that is only good for two days after you just spent hundreds of dollars?  How many visits does it take to place XYZ before you even earn a reward?  Our program gives you services and discounts right away.  As a company, we also wanted to improve upon some of the services we were currently offering.  For example, It was great our pick up and delivery service was for everyone, but when it was taking over three weeks to get a vehicle picked up how great was this service?  For our VIP members the pick up and delivery service is now guaranteed within 10 days.  Lastly, the local businesses that have partnered with us have offered some substantial discounts.  If this was a free program we could not ask these local business owners to give those types of discounts to everyone.

Who would you recommend to become a member?
Obviously this program isn't worthwhile for our out of town customers, but anyone who lives within 50 miles of the dealership and has purchased a vehicle from A&L should really considering joining.  The cost to join is less than one half of one percent of our average selling price.  Just for the car washes alone it is well worth it.
A & L BMW   3780 William Penn Hwy Monroeville, PA 15146
Sales: (866) 906-8527  
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